Hunt Stella To FH » World Of Marketing

Business Commercializing Needs Better Tools

admin — Fri, 06 Aug 2010 23:22:58 +0000

Oyster wallets allow for one of the cost-efficient methods, which ensures a visual point for your company or trade name and allows umteen great chances to promote your organisation. It is a stylishly designed promotional product, which forms an premium publicizing platform for your organisation and offers a solid platform for your business enterprise. A Bus Pass Holder enables you to fit the demand as well as the taste of your likely clients. It is a brilliant item of usefulness, which allows an modern, functional and a dependable way of raising your brand. It gives a great option for gift granting, helping you to present or promote your business organization among your worthy customers, indifferent of the case of your business organization.

1) They are graceful and cost effective objects, and are available in a good range of colourings and sizes. Their brilliant colorings will make it favourable for you to discover them in your purse or breif-case. They also have a logotype stamped on the face. They are one of the most popular promotional wares and allow a outstanding way of maximizing your selling budget.

2) They are rather masterful and can be utilized for driver’s license, oyster card and bus tickets. They can be boxed and would make an perfect present for that unique someone. These are extremely trusted promotional items, which will help you accomplish all of your merchandising aims.

3) They are rather versatile and can be utilised for driving license, oyster card and journey tickets. They can be packaged and would make an ideal gift for that unique individual. These are highly dependable promotion items, which will aid you reach all of your marketing objectives.

4) It has spacious holders and is ideal for Bus Passes, charge plates, business organisation cards or even photos. It comes in a box and would make an ideal present for that special someone. It is a great quality ware, with a great feeling,look and is rather worthy for traveling. It functions really well as an brilliant little holder and also helps you to stay organized in busy spots.

5) It is obtainable in a assortment of colours, with plain windowpanes with pvc boundaries and support slip pouch. It has adequate space for easily supporting a driver’s licence or oyster cards. You can photographically print your logo in appealing patterns and rich colorings. You can opt from a deep range of attractive looking artworks or images to make it look really special.

Best CRM Strategies

admin — Wed, 12 May 2010 23:16:14 +0000

Depending in the company, the strategy used for Customer Relation Management may also differ. This is to say that there is not such thing as the ultimate CRM strategy that is applicable for all kinds of business. The reason behind this idea is the fact that CRM strategies would depend on what a certain business needs and what a certain business should concentrate on. Since businesses have different necessities and areas of concentration, CRM strategies would vary.

A lot of businesses which put much importance on CRM have the idea that it is the responsibility of a certain company to make sure that customers are not disappointed whenever they do business with the company. Also, it must be assured that everybody in the company is working together to achieve the same objective. By achieving this goal, the company is assured that customers will have the best service experience they will ever get. However, if each part of the group does not work as one, then the whole business operation is in big trouble. That is why it is important that customers must bear in mind the importance of always keeping the company’s goal of keeping customers satisfied a priority. In doing so, the company is assured that their business gets the most exceptional Customer Relationship Management.

On the other hand, there are businesses, such as those in the sales committee, that have a different perspective of what Customer Relationship Management is. Another kind of business that may regard CRM differently is a life insurance company, especially its sales team. For the people in the sales team, they would regard CRM as something that is dependent on the sales representative. Thus, what happens is that sales representative would work individually trying to source out their clients on their own. Losing a big client would mean that something was wrong with what the sales representative in charge of that customer has done and that sales rep should be blamed for it.

They are responsible for getting their own clients and making their own sales and if they lose a big client, no one is to blame but the sales rep themselves. This can ring true for car sales businesses and the like. Companies view CRM or Customer Relationship Management differently. Not all companies believe it is the entire organization’s responsibility to keep the customer happy and provide an excellent experience. It usually depends on the business and how they are setup.

Markinson provides tailored solutions across a range of industries by providing erp software, pos software, crm software, business management software. For more information go to www.markinson.com.au.

The Best Method for Carrying Cards in London Town

admin — Sun, 04 Apr 2010 17:03:08 +0000

An Oyster holder assists umteen substantial roles. It is one of the most practical, unique and a ideal item of usefulness and the one that survives really long, thus allowing you to establish a good reputation for your business enterprise. It acts as one of the most effective ways to spread your society content across a large area to mark your audience, thus serving you to succeed in a rough world market. Oyster card holders extend more flexibleness for promoting, and is less time consuming than many of its other counterparts. It plays a important role in growing your society brand out there and allows for a plenty of opportunities for raising your trade name. It makes an perfect merchandising instrument for any metropolitan area and is always valued by many people because of its usefulness and lastingness.

1) An Oyster card holder is beautifully hand-crafted in the most durable PVC plastic. You can add initials of each recipient, or expertly boss your society logo on the top. It is created by applying advanced quality photographic prints and makes a outstanding corporate gift that survives eternally. It is ideal for your freedom pass, train tickets, or Driving Licence. This Oyster card holder allows for plenty space for your unique purpose or company logotype.

2) It has large holders and is perfect for Oyster cards, credit cards, business organisation cards or even photos. It arrives in a box and would create an ideal present for that fantastic somebody. It is a superb quality ware, with a fantastic feel,look and is quite worthy for travelling. It serves very well as an stunning little holder and also helps you to stay prepared in busy spots.

3) It feels genuinely elegant and operational and is crafted from the most durable PVC plastic. Oyster card holders are ideal for bringing a bit of vogue for your company logotype, which can be embossed on the front. They are also available in individual colors and purposes that are pre-made.

4) It appears really fine and indestructible and is crafted from the most indestructible PVC plastic. Card holders are ideal for adding a bit of style for your company logotype, which can be mounted on the face. They are also obtainable in individual colors and designs that are pre-made.

5) They are graceful and cost effective items, and are obtainable in a wide range of colors and sizings. Their rich colourings will make it favourable for you to find them in your purse or brief case. They also have a logotype stamped on the front. They are one of the most popular promotional items and permit a fantastic way of maximising your selling budget.

Making Commercial Enterprise in Scandinavia

admin — Sat, 12 Sep 2009 02:46:03 +0000

Setting up a new commercial enterprise in Denmark

To make business easily, there are some matters to cope with before you pursue in your enterprise. Among the most key topics are economics, transportation and selling. In this post we’ll lead you through your upstart.

Financial

The first thing to exercise is to discover the right bank to charter with. It’ll be smart to select a larger banking company, desirable with representation in your state too. Among the large banks in Scandinavia you’ll find Nykredit and one of these banking companies will be a good option to begin with. When you have your business organisation established and know how the Danish financial system functions, you can search for improved conditions in smaller and most often local banking companies. Be sure to investigate about taxation guidence for commercial enterprise, insurance issues and maybe apartment lease too. The large banking companies in Scandinavia run close relations to associated financial institutions for consulting, insurance and real estate.

Logistics

Denmark is a tiny nation, but logistics is essential in any case, especially if you trade with retail or require engagement with other companies in Denmark and the Northern parts of Europe. There are 2 major connections in the region to be aware of, these are the Oeresund and the Great Belt. One manner of overcomming travel issues is to engage with the Great Belt syndicate and get your self a BroPas which makes it easy and easy to pass the connections of Great Belt and Oeresund.

Online Marketing, SMM and Localized markets

Getting Into a young marketplace nearly always involves localized knowledge. You can do your and SEO by employing with a local advertising agency, a local branch of an Worldwide advertising bureau or you can chose to employ with more than one bureau, specialised in Magazine advertizing and online marketing and SEO. For nearly all companies the latter solution is the best, most targeted and frequently the cheapest means to do marketing in a localised market. PPC and SEO is best handled by local companies, understanding the spoken language and culture of the local market.

100% FREE: Compaq Presario F730Us Recovery Disk Set | Free Baby Stuff for Myspace

admin — Fri, 27 Mar 2009 22:20:58 +0000

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Bryan Ellis’ thoughts on The Virtualization Of The Real Estate Industry

admin — Sun, 28 Dec 2008 23:46:58 +0000

A newcomer to the world of investments in the notion of “Virtual Real Estate Investing“. There are many variations on what this term means, encompassing everything from using the internet to aid in real estate investing efforts to participating in online games such as SecondLife.

To separate fact from fiction, I asked Bryan Ellis of BryanEllis.com for comments. He’s the man many consider to be the father of this new form of investing.

“I began using the term ‘virtual real estate investing’ in the late 1990’s when I realized the clear similiarities in profit strategies, regardless of whether the “real estate” is “virtual” or “physical” said Ellis.

One example of the parallels between virtual and physical real estate Bryan Ellis cites is the similarity between the monetization of domain names versus physical property. “There’s a huge difference between a website and a piece of real estate, but the ways you can profit from them are similar: ‘flipping’, rental/leasing, advertising sales, etc…all of these apply to both markets” he states.

I must admit: Its easy to see the parallels. Consider: A valuable piece of real estate is valuable largely due to the interest that other people have in that specific location. Likewise, if you own a desirable domain name, others will find value in it because it serves their purposes. In either case, you could sell or lease the asset and turn it into cash.

In our next installment of this series on virtual real estate investing, Bryan Ellis will share the internet analogies to the physical concept of real estate development.

Where Can I Go to Find out More about the IPC Program?

admin — Wed, 10 Sep 2008 07:42:32 +0000

I am trying to find out the best way to earn or make online money. I have heard about a program called the IPC program, and I am trying to find out where I can learn more about this program since it sounds like it might be promising. Has anyone tried this program? Or is there a website somewhere with reviews of this program that I can check out to learn whether this program would be a good one for me to try? I would appreciate some advice since I can’t make an informed decision until I learn more about the program and what it involves.

If you look on the internet it seems like there are so many different ways to earn or make online money. However, I am sure that they are not all worth the time and money it would take to try them, so I am trying to figure out which ones are the best. One of the more important factors I need to consider is how soon I could start earning money with each of the different systems. Is there a very long setup period? And how much can I earn? I want to avoid those that take a lot of time and don’t make a lot of money.

Avoid the Duds: 10 Strategies for Selecting “The Perfect Speaker”

admin — Sat, 21 Jun 2008 23:54:08 +0000

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an energetic, motivational, entertaining, and professional manner. What more could you ask for? Well, the right speaker can emphasize an important message, offer inspiration, help people cope with new assignments, and lead the way towards change.

Selecting the right speaker for your event is one of the most important, yet daunting elements for creating a successful meeting. Your speaker can often make or break the event. If he bombs, your reputation not only takes a severe nose-dive, but you also have the pleasure of dealing with the barrage of complaints from a disappointed audience. Yet, if he does well, you can walk away with many of the accolades, compliments, and of course, the rave reviews. By now, you probably realize that this massive responsibility is not to be taken lightly.

Raise Your Expectations

The skill to selecting a great speaker is determining what combination of education, motivation, and entertainment best fits your function. Then set out to find a perfect match. But keep your expectations high, since nothing can spoil a meeting faster than booking the wrong speaker. The following 10 guidelines should help you keep your focus and also keep you away from the “duds.”

1. Know the program objectives. Before you can start looking for the right speaker, you must know the program objectives. Begin with the end in mind. What are you looking to achieve? Is this an annual meeting, a training program, an incentive get-together, an awards celebration, or another type of event? This will probably be a committee or management decision, rather than one you will have to make. But you may have to make an intangible concept tangible.

2. Understand the audience’s needs. Along with the program objectives, consider the needs of your audience. Does your group need industry-specific or technical information? Will a mix of motivation and entertainment serve your group’s purpose? Today’s audiences are generally younger, more educated, more diverse, and more sophisticated than in the past. They want content. They want to learn, but they also want it to be fun, so consider the audience needs and exactly what they expect. Consider surveying your audience. Ask them what they want or what skills would most help them in their jobs. For example, sales people may ask for advanced selling skills, but managers may request teambuilding programs.

3. Check for reputation. With countless speakers out there vying for your business, how can you possibly determine which one best meets your needs? Many speakers produce highly professional or glitzy marketing materials to help sell their services. You must look deeper than simply scanning a few brochures and ask pointed questions to find the right fit, such as What experience does this speaker have? How familiar is this speaker with this industry? and, Who else has used this person?

4. “Test drive” your prospects. If you don’t have the opportunity to preview a speaker in person, then the next best thing is to request a video or audio recording of a previous presentation. A session that was recorded before a live audience gives you a better sense of a person’s real ability.
Watch or listen carefully to how the speaker builds rapport and interacts with the audience. Ask yourself if this person would be right for your group. Is the combination of education, motivation, and entertainment appropriate for your needs? Does the speaker have a message that is appropriate, timely, and relevant to the theme or purpose of your event? Does it conform to your company’s philosophy and policy? Do you feel the speaker is genuine and has the expertise to deliver a solid presentation?

5. Don’t be star-struck. If you are considering celebrity speakers, make sure they can speak! TV personalities do a great job on the air, but sometimes have little public speaking expertise, and you should be aware that the skills needed for being on TV and for speaking live are very different. However, many well-known personalities make excellent speakers and can add enormous value and clout to your event. Politicians and sports, media, or entertainment celebrities often share life experiences, offer advice, or have an inspirational message to impart.

6. Be wary of grandiose claims. Speakers who claim to be all things to all people are probably desperate for work. Avoid them. True professional speakers, on the other hand, usually have certain areas or topics of expertise. They would much rather refer potential business to a true expert than jeopardize their reputation by trying to do a program outside of their knowledge zone. Also, beware of the charismatic and fluffy speaker as your audience wants good, solid take-away value.

7. Provide and ask for good information. Reputable speakers want to find out as much as possible about the meeting objectives, the audience, industry challenges, and so on in order to tailor their presentation to the group. Share information on your organization and audience to help the speaker design a program to fit your specific needs. provide them with newsletters, catalogs, or any other publications that highlight industry trends, key people, industry jargon or buzz words, and insider news and views.

Also include as much information as possible about the size and demographics of the audience such as age, gender, and positions.

8. Ask for an outline. Ask prospective speakers for an outline of the presentation to make sure they will be covering the material as you discussed. This will clearly lay out what’s expected as verbal communication is subject to being misunderstood or misinterpreted. Seeing exactly what speakers plan to cover in the sessions should help to ensure that the material is tailored to your specific needs.

9. Maximize opportunities. Look for ways to maximize opportunities with your speakers. Discuss different ways they can add extra value and be a significant resource to help improve your meeting’s success. Brainstorm ways that you feel they can assist you in planning, preparing, promoting, and presenting. Some suggestions include serving as an emcee, conducting special sessions or roundtable discussions about current issues for select groups such as company executives or the board of directors, and participating in a spouse program.

10. Trust your instincts. Through your communication with the speaker, you will quickly form an opinion or have a feeling about this person. First reactions count here. “I like this person” or “I don’t like this person,” or “I feel comfortable or uncomfortable working with this person,” are strong indicators. These responses usually comes from your gut a very trustworthy organ. Have confidence in your instincts and trust that so-called sixth sense. If you experience any kind of negative feeling, think about looking for someone else or get another opinion from a colleague. You want to make sure that you can work with this person and that both of you are on the same wavelength.

The true objective of hiring a professional speaker hinges on establishing a partnership where a mutually beneficial relationship grows and flourishes. When this happens, you know you’ve chosen well.

The Perfect Match

Overwhelmed with the plethora of speakers to choose from? You may want to turn to a speaker’s bureau for advice and guidance. A good bureau should act as a consultant and partner to help your event succeed. Even though many hundreds of bureaus are out there, the numbers pale in comparison to the thousands of speakers. A bureau’s sole purpose is simply to make your job easier and provide you with solutions. They want to find the best possible match for your event within your price range. So, where do go looking for one of these bureaus? Here are a few places to start your search: the phone book, chambers of commerce, convention and visitors bureaus, the Internet, industry colleagues, and friends.

A Final Note:

Look for CSP (Certified Speaking Professional) or CPAE (Council of Peers Award for Excellence) designations. Both these are conferred by the National Speakers Association and are considered the speaking profession’s international measure of professional platform skill (http://www.nsaspeaker.org).

Armed with these guidelines and resources, your search for the perfect speaker will be more fruitful. And with a little effort and some time, you will connect with a speaker who will fulfill your goals one that will be both inform and enlighten. Your audience will thank you.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

What Not to Display on Display Signs

admin — Mon, 16 Jun 2008 23:01:32 +0000

If you are promoting a product and you are doing some advertising with displays, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to call you, or come visit you.

For instance, when I was working in the banking industry, we displayed our rates on a fancy looking board in the middle of our main lobby.

Customers would come in, take care of their business, glance at the rate board, and walk out the door.

Than one day, some genius decided to take the rate board down, forcing the customer to come into an associate’s office, have a seat, and verbally ask for the rates.

This gave the sales associate an opportunity to sit down with the customer, discuss rates one on one, and also have the opportunity to go over some other products the customer might be interested in.

When you put together an advertisement, put on just enough information to peak your customers interest. Enough to get them to pick up the phone and call you, or come into see you.

Never underestimate the power of meeting one on one with a potential customer.

And remember, props don’t sell, people do.

If a customer has gone as far as contacting you, they have pretty much placed the ball in your court. You now know that they are interested, and it becomes your responsibility to finish the advertisement and close the deal.

When putting an advertisement together, you want people to be wowed by it. But you also want to save some of that magic for when they contact you.

So when you get their attention with your products great features, make sure you save some of that magic to peak their interest even greater once they contact you.

An example of this would be a bank advertising a free checking account.

The advertisement would read:

Open a free checking account today, and receive a free gift.

The customer would take interest because they would be getting a free checking account, but it is the free gift that will spark their curiosity. And of course they wouldn’t know what the free gift was until they came inside and sat down.

So once again, don’t let your advertisements do all of the selling for you, only allow them to kick open the gates, so your customer can come inside, sit down and talk to you.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com, a mortgage resource site, he is also the owner of www.callprospect.com, a mortgage lead company.

Secrets And Top-Tips Of Mail Order Advertising

admin — Sat, 07 Jun 2008 02:24:07 +0000

Good Advertising creates more production, thus greater
consumption, faster turnover and lower sales price per
unit. To a great extent it determines the success or
failure of the mail order operator!

When working up an advertising program remember that what
is genuinely desirable to you may or may not appeal to the
majority of your prospects!

Different types of merchandise or services demand
completely different advertising media. Your ad must be
built around the ADVANTAGES of the product and designed to
APPEAL to the specific customers who will BENEFIT from
your offer!

Since you MUST spend advertising dollars in order to make
money in the mailorder business be sure you spend WISELY
and with CONFIDENCE.

RETAIN all advertising information, brochures, sales
letter, catalog, etc., you receive. USE THE IDEAS from
this information as a guide in formulating your various
advertising programs!

There are thousands of top mail order products to choose
from, more than you can every use so choose the right ones
for your programs!

If the product or service can’t stand the Truth do not
advertise it…Don’t handle it! Truth in advertising is a
must!
Your FIRM NAME, preferable, should be SHORT, DESCRIPTIVE
AND EASY TO REMEMBER!

When you find the item that is a mail order “HIT”, repeat
your ads on the product in a number of magazines and other
productive advertising media in order to PYRAMID YOUR
PROFITS TO THE MAXIMUM!

Advertising cost divided by inquiries = Ad cost per
inquiry!
Advertising cost divided by orders = Ad cost per order!
Orders received divided by readership = percent of
response!
Number of pieces mailed + by orders received = Percent of
return!

Continuously use the simple formulas (above) so you will
know who your advertising dollars are paying off!

Ad to find new Products:
“Calling all manufacturers, importers and suppliers … We
will feature and sell your new products in our catalog …
Send your information, sample products and programs
to…..!”

Test the position of your ads in the various Media!

Test one ad against another on the same offer!

Make your sales letters friendly, clear, simple and to the
point!

Your potential customers are more interested in themselves
than in your product, consequently your ads and sales
letter must be directed toward their point of view and
their self-interests! Make them want your product because
it will benefit them or will do the job better for them!

Powerful attention getting words include: Free, Amazing,
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!

You must put yourself in the place of your prospects and
know how they feel, think and react to your ads! If “you”
were the customer would your ads persuade “you” to buy?

Your Ad must have a strong headline! It must tell the
prospect what to do, such as: Order Now! Rush $5.00! Use
order form and reply envelope! Act Now! Action words
that urge the prospect to order. Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What
the product will do for them. Use believable
testimonials. Appeal to their reason and get their
confidence, then use a powerful close. You can get the
order!

Repetition is one of the secrets of making a lasting
impression on the memory.

Use coupons in some of your ads!

Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!

Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement, business ownership, independence, more
knowledge, satisfaction, savings … Appeal to your
prospects… use such appeals in your ads!

Quality, usefulness, reasonable price, up-to-date, and
appealing to the sight are points to stress!

Make no misleading claims about your products.

Review the many ads presented in leading mail order sales
magazines advertisers. Make note of the many attention
getting words and phrases that catch your eye and cause
you to read the rest of the ad! Use these same words in
your own headlines!

With certain type products, consider turning the picture
in your display ad upside down in order to attract
attention from the ordinary … If handled properly,
curiosity will sell!

Study the operation of other firms to get New Ideas for
sales letters, methods of handling promotion, nature of
offers and any other details which may be helpful!

Some programs require a good deal of literature in order
to present all the facts necessary to sell a product!
With this type of product you should first advertise for
inquiries then send the full ammunition by direct mail.
Write up a list of important reasons why a person should
inquire about your offer. Use the strongest of these
reasons in your ad!

If you usually pay cash for your ads, why not set up your
own advertising agency as a secondary part of your
business? Your registered business name as an advertising
agency may qualify your business for the 15% discount when
advertising in many publications!

Direct Mail, mailing lists, not ads, are used to obtain
business. You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.

Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response. Ads in the daily paper are
also generally poor for mail order products. Stay with
the successful operators and advertise in the various
media they use … stick with quality name lists in the
right category for your products!

Unless your ad is read you will come out in the red! Make
it clean, clear, concise, simple, professional and focused
to the “right market” for the type of product being
offered!

Always test! test! test! before spending large sums to
promote or advertise your product … Be sure it is a hit
then go all out!

Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!

The best part of your advertisement is the words that can
be read “between the lines”!

The direct mail packet consists of the sales letter,
catalog, or brochure, order blank and the business reply
envelope.

The ad must attract attention and create interest and
desire before the customer will act!

Know your product well so that you can be specific,
sincere and positive in writing your ads!
Enthusiastic ads properly laid out will generally get
enthusiastic results!

It is simple to record test results for your ads and
programs in the various media. DO IT!

If your product has distinctive features or trademarks,
use them over and over again in all your ads … Take
advantage of the repeat psychology of keeping the name of
your product constantly out in front of the Public Eye!
If your product is familiar to the user, prove that it has
better quality or price over competing items. Educate the
consumer when presenting brand new items.

Prospects are usually more impressed by what others have
to say about the product than by what the dealer tells
them. Write to your customers, asking for their opinion
on what your program or product has done for them and
request permission to use their endorsement in some of
your ads. Retain their letters as your authority for
using their testimony.

Classified ads must have a great deal of thought and
preparation! Use as few words as you can, but don’t leave
out image building words that tell stories, paint pictures
and compel action!

One way to increase the readership of your ad is by
inviting persons to send in money saving ideas. Print the
best idea each week, or month, and award the winner $$$
… They will read the ad in each issue in order to find
out if they won and if not to see if the winners ideas are
better than the ones they submitted!

Many products can be readily adapted to radio & TV
selling. This can be arranged whereby you pay the station
a percentage of only what is sold. There are publications
available which explain how to present such offers to the
stations and lists of stations that supposedly operate on
this basis. You can locate such firms by a search at your
local library or through salesmen and opportunity
magazines….However; this method for selling mail order
products is not readily available on a flexible basis,
unless you have something really special.

You must be in a position to change your advertising
approach with changing times and conditions.
The First Paragraph of a sales letter must create
attention and interest or the entire message will go to
file 13!

The Second part, or body, of the letter must arouse desire
by pointing out the advantages and describing the product,
preferably in use, or in action and should state the
price…or the entire message will wind up in file 13!

The Final Portion of your letter should strongly urge the
prospect to act and tell him how to order or the entire
message will go to file “13″!

You don’t have near the space for your message with
classified and small display ads, as you do with the sales
letter so unless they are well presented they may make a
faster trip down the tube to file 13!

Always use TOP QUALITY letterheads, mailing materials and
supplies…This is your BUSINESS IMAGE in mailorder!

It could be good policy to place your ads through a
legitimate advertising agency…It costs no more than if
you place your own. Before doing business, get full
information about the agency, its services and rates.

Since you must get your message across in top form, in
order to pull inquiries and get orders, the ideal ad made
just for the particular item being for sale is another
great secret for mail order profits….Many times just one
little word will change a dead ad to one that pulls
thousands of orders!

Since you do not have a “window display” to use for
mailorder advertising you must either draw pictures or use
picture words to describe your product. Prepare
advertising copy so that your prospects can “visualize the
product” in their mind and “see” themselves using it to
good advantage.

The headline of your ad must be powerful enough to catch
immediate attention.

Use words that emphasize your product or service at the
beginning or end of sentences!

Another gimmick for obtaining name lists for nothing…An
ad such as…”?BIG MAIL? Send 200 of your address labels
and 50 cents. We will send to mailorder dealers,
wholesalers, distributors, etc….!”

“Before and After” type ads get great response on certain
products.

Test and compare with different worded ads on the same
type of merchandise in the same media.

When advertising make your most important points first!

When you find a new product that has possibilities for
mailorder, test it! Prepare an ad for a quick test in a
magazine or in a paper with a fast closing date (time from
date ad is received to date it is published). As your
test prove out “HIT” that particular item hard and heavy
in other publications!

Test various price levels for the same product.

Qualify your prospects with proper classified ads.

Get the prospects confidence by offering free samples, by
allowing a full money-back guarantee, by building your
business image without exaggeration, and by showing proof
of satisfied users.

Use the P.S. in sales letters to gain added attention!

When using an illustration or picture of your product in
an ad, have one that shows the product in use! Picture
the merchandise in use giving the owner profit or pleasure
thus generating a positive, confident “YES” attitude.
Remember that a picture will often sell better than 10,000
words.

Command attention to your ads or mailing pieces by
marginal sketches, cartoons, different size and type
styles of various words and/or paragraphs…Take the
monotony out of the ad!

Consider greater pulling power of colored ads on many
kinds of products. Test for added response and sales, as
balanced against the much higher printing costs for color!
The use of borders, lines, etc., can enhance your ads but
be certain they are not placed in such a way that they
detract from your message.

Type is expressed by “points”. For example, one point
equals 1/72 of an inch. A pica is 1/6 of an inch. Learn
the various type styles and sizes. Use the right print in
your ads to emphasize the best features of your product.

Don’t bore the reader; Keep the sakes letter to one page
whenever possible.

Offer something extra or something free in order to get
immediate action!

Test only one factor at a time in order to determine which
“change” made the difference in the number of responses
received from your ad!

By the end of the first month after receipt of the first
response from your ad you should receive 60% of the return
you are going to get from monthly magazines, 75% from
weekly newspapers, 75% from direct mail, 80% from Sunday
newspapers, 90% from daily papers and 100% from Radio or
TV! Within 2 weeks…From magazines 20%; Weekly magazines
40%; Direct mail and Sunday papers 60%; Daily papers 75%
and Radio and TV 90%. DON’T DEPEND ON SUCH
STATISTICS!!!!! Response can vary drastically depending
on many factors, including products offered, media used,
season, price, economy, etc.!!!! Your ad should be
repeated again and again, as long as it is bringing back a
profit….After the saturation point is reached, pull the
ad. Test it again in a few months. The classified ad is
the best to use for testing. For fast results, newspapers
can be tested periodically. Magazines with the greatest
number of responses for the least cost per inquiry should
have priority for your ads. Only tests can prove which
are the best ads and media for your various offers!

Have a “Built-in” follow-up program when preparing your
initial advertising and promotion materials!

Your ad must end with words that compel action…Ask for
the order! Now! Don’t let the prospect put the offer
aside or it will usually end up in file 13. Notice the
many ads in the mailorder publications that close with
action getting words and sentences. Use such ads to
develop ideas for your own ads!

Use the personal touch in your sales letters! You must
have a good mailing list for direct mail advertising.
Your sales letter should be written as though you were
talking in person to the reader. Read it out loud…Does
it sound like talk or is it canned?

Offer mailing labels with personalized pictures, photos,
or cartoon caricatures, at cost, in order to build name
lists of mailorder buyers!

Choose the publications with the greatest pull for your
particular ad…Determine the greatest circulation for
every dollar spent…Is it better to advertise in a
magazine with 10,000 readers at 20 cents per word, or pay
$2.50 per word for one with 3,000,000 circulation? Even
this must be tested. Perhaps the 10,000 readers are
buyers of the type of offer you are promoting and will
order more than the 3 million!

Determine the kind of person who reads the various
publications and buy your space accordingly…Advertise
ladies apparel in a media read by women, not in a science
publication!

Publications which carry a large classified section
generally produce good results. Be sure to advertise
under the right classification for your order.

Don’t be afraid to ask for the order.

Take advantage of free advertising and publicity whenever
& wherever available!

If practical for a given program, include a picture of
yourself, your business building, or a photo of your
product…This, of course pertains basically to direct
mail programs or for display ads.

Your ad will fail if:
The program you choose has already been worked to death:
A number of dealers had an ad approximately the same as
yours in the same publication; You are advertising an out
of season product; Your price is not competitive; The
offer wan not attractive; Your copy was poorly written, or
it you advertised in the wring classification for the item
being offered!

You generally get nothing but curiosity seekers with ill
placed display ads.

“KEY” you ads in order to know what is the best way to
spend your advertising dollars. Final sales volume, is
the measurement of success or failure of your advertising
programs!

Combine the best features of your product in preparing
your ad. Not so much as to the physical characteristics
but by the feeling and interest it generates in others!

Generally, you should $ ASK $ for the money in classified
ads only when a small amount is required for the product!
Do not expect to get good response from a high cost item
asking for money with a small classified ad. Offer free
details to get the inquiry first, then send your direct
mail packet…Sell your low priced items direct from the
classified or display ad!

Build and maintain your list!!!!

Remember….For us in the mail order industry, advertising
is a must! We cannot reach success without it! We can’t
operate successfully with it, unless we do it right!
Advertising is second in importance, only to a high demand
product at a reasonable price, but neither can win without
the other…The day we stop advertising is the day we give
up the mailorder business and go back to punching the old
worn out time clock!!!!!!!

Are you content with your advertising budget?
Schedule a coaching session with Frugal Solutions Expert, DeAnna Spencer.
She will design an affordable online advertising plan for you.
Contact her by sending an email to deanna.spencer(at)gmail.com
Visit this small business resource for more information.